Ralph “Uncle Ralph” McDaniels (born February 29, ? in Brooklyn, NY) is a hip-hop culture pioneer, entrepreneur, and visionary who created Video Music Box, the first music video show focused exclusively to an urban market—broadcast on public television. Widely recognized by the music industry as the original tastemaker of the streets, McDaniels became more commonly known as Uncle Ralph in 1995 when Kool DJ Red Alert started calling him that on his radio show.McDaniels is president of Uncle Ralph Productions, an on-air radio personality at New York’s WQHT and is one of the executive producers of The Bridge, which he also hosts. He is also a co-owner of Onfumes.com.McDaniels influence in hip-hop culture stems from the astounding success of his 20-year hip-hop music show and spans over 25 years through the millions of viewers, fans, and consumers who have supported him throughout his endeavors in radio, television, and the fashion industry.
Was one of the hosts of the legendary show "Video Music Box," one of the first television shows to feature hip-hop videos, along with Lionel C. Martin. "Video Music Box" aired on public television (WNYC) in New York from 1984 until 1995, when then-mayor Rudy Giuliani sold the station, which was the only television station in the United states owned by a city, to a private firm.