Ernie Boch, Jr., produced in 1958, is the CEO, president, and spokesman of Boch Enterprises, a $1 billion company consisting mainly of automobile dealerships in Norwood, Massachusetts. Boch is a local celebrity in the Greater Boston area with a passion for music, makes television cameos, and contains a creative way of marketing and selling automobiles. Andrew’s son, Ernie Boch Sr., assembled the Norwood business into the top rated Rambler dealer in the state by the early 1960s. It was achieved on the power of his drive and frequently “outlandish” television advertisements using the catch phrase for anybody revealed a new or second-hand automobile with no Boch mini-decal in the window: “ask for the keys it is your automobile, my name is Ernie Boch.” Afterwards, Boch started using the National Airlines label “Come on down!” which the airline used to market traveling to Florida before its amalgamation with Pan American World Airways. Ernie Boch, Jr,’s dad can also be mainly credited with bringing the “Automile” theory to U.S. Route 1 in Norwood.With this theory, a big bunch of competing automobile dealerships join together to publicize the “Automile” as an auto shopping center. Soon following the passing of Ernie Boch Sr., Boch Jr. appeared in a television advertisement paying tribute to his dad. Boch Jr. was in a car, seeing pictures from an old advertisement featuring his dad, in the rear view mirror. Boch Jr. grinned and drove away. He purchased it in 1974, when he was 16, from the used car section at his family’s Toyota car dealer.