Ralph Mercado Jr. (September 29, 1941 – March 10, 2009) was a promoter of Latin American music — Latin Jazz, Latin rock, merengue and salsa — who established a network of businesses that included promoting concerts, managing artists, Ritmo Mundo Musical (RMM) a record label the most important in the Latin industry during the late 1980s and throughout the 1990s, as well as a film company, nightclubs and restaurants.
His father was a dockworker, and his mother worked in a factory. He learned to dance the Dominican merengue as a child in the hallway of his family's fifth-floor apartment.
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When he was a teenager, he heard his first live concert at the Palladium nightclub in Manhattan. He was "blown away" by the Machito Orchestra, and resolved to have a career in Latino music. Since he couldn't sing or play an instrument, he became a promoter and producer.
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Father was of Dominican ancestry while his mother was Puerto Rican.
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Founder of RMM Records, one of the two major labels (the other being FANIA) specializing in salsa and tropical Latin music. The label's roster of artists included Celia Cruz, Marc Anthony and India.