Dale Olson (February 20, 1934 – August 9, 2012) was an American writer and publicist who represented prominent actors and films directors during his career. His notable clients included Dyan Cannon, Tony Curtis, Robert Duvall, Clint Eastwood, Alfred Hitchcock, Rock Hudson, James Earl Jones, Gene Kelly, Sally Kirkland, Walter Matthau, Shirley MacLaine, Steve McQueen, Marilyn Monroe, Sir Laurence Olivier, Diana Rigg, Doris Roberts, Steven Spielberg, Jean Stapleton, Rod Steiger, James Whitmore, and David L. Wolper. Olson also represented industry organizations such as the Producers Guild of America and the Center Theater Group of the Ahmanson Theatre. He served on the public relations coordinating and executive committee for the Academy of Motion Picture Arts and Sciences for twenty years, including three years as the committee's chairman. He also spearheaded and launched the film publicity campaigns beginning in the 1970s. Olson was born on Fargo, North Dakota, and lived in Portland, Oregon. He worked as a newspaper reporter as a teenager. One of his earliest interviews was with actress Mae West. Olson moved to Los Angeles in 1951 and became the first national secretary for the Mattachine Society.He worked as a reporter and writer for The Hollywood Reporter and Variety Magazine during his early career. Olson co-founded the Los Angeles Drama Critics Circle as a staff member at Variety. In the 1960s, Olson joined the staff of Rogers & Cowan, a Los Angeles public relations firm, where he remained for eighteen years. He eventually became the head of Rogers & Cowan's film division. Olson left the company in 1985 to open his own publicity company. He became the spokesperson for Rock Hudson in 1985 during the actor's public battle with AIDS. Olson persuaded Hudson to publicly admit his diagnosis with the disease.In addition to representing actors and other figures, Olson also worked on the campaigns for major Hollywood films. Helaunched the publicity campaigns for several Hollywood film franchises during the 1970s, including Rambo, Halloween, Rocky, and Superman. He also headed the Academy Award campaigns for many films, notably Terms of Endearment in 1983, American Beauty in 1999, and Gladiator in 2000.The Actors Fund of America named the lobby of its Los Angeles headquarters in honor of Olson and his partner, Eugene Harbin, in November 2004. Actress Shirley MacLaine presented Olson with the Actors Fund Medal of Honor, the organization's highest honor, on July 12, 2012.Dan Olson, a resident of the Hollywood Hills, died from cancer at a nursing home in Burbank, California, on August 9, 2012, at the age of 78. He was survived by his partner of thirty years, publicist Eugene Harbin.
Joan Crawford was the ultimate movie star. Katharine Hepburn was grumpy, Gene Wilder never was. Judy Garland was so terrified of being left alone, you couldn't leave until she passed out.
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With all these clients dying. I sometimes worried about my business-that I'd be known as, you know the Kevorkian of publicists.
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[on Rock Hudson's AIDS illness] I spoke to him and said, 'You have a terminal disease. This is going to affect a lot of people. And you can be the first person who can make other people aware of it.
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[on Richard Burton in 1974] The good news is that you will be the first see Richard Burton after the split.
In the 1970s he launched the publicity for a number of popular film franchises, including "Rocky,""Superman" and "Halloween.".
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He wrote for Boxoffice magazine and Daily Variety before joining the Mirisch film production company as publicity director.
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In 1951 he moved to Hollywood and joined the Mattachine Society, one of the country's first gay-rights organizations, and served as its first national secretary.
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As a teenager in Portland, Ore., he worked for a newspaper chain and landed an interview with screen legend Mae West.
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During 18 years at Rogers and Cowan, he rose to head the agency's motion pictures division, leaving to run his own Beverly Hills publicity firm, Dale C. Olson & Associates, in 1985.
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Olson helped craft campaigns for stars such as Maggie Smith in "The Prime of Miss Jean Brodie" (1969), Shirley MacLaine in "Terms of Endearment" (1983) and Robert Duvall in "Tender Mercies" (1983).
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Olson lived in the Hollywood Hills.
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Hollywood publicity corps whose assignments over a four-decade career included representing Rock Hudson during the last months of the actor's struggle with AIDS. Olson's many other clients included Clint Eastwood, Steve McQueen, Gene Kelly, Laurence Olivier and Shirley MacLaine.
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Olson, who lived in the Hollywood Hills, died at a nursing facility in Burbank.
Miscellaneous
Title
Year
Status
Character
Deadly Intent
1988
Video publicist
Klansman
1974
publicist
Self
Title
Year
Status
Character
Legenden
2009
TV Series documentary
Himself - Publicist
The Golden Globes: Hollywood's Dirty Little Secret