Max Brenner is a worldwide chocolate restaurant and retail brand headquartered in Ra'anana, Israel. The company operates more than 50 locations internationally, the majority (38) of which are in Australia. Other locations include five in the United States, one each in Boston, New York City, Philadelphia, Bethesda, MD and Paramus, NJ, as well as in Israel, Japan, Singapore and Russia. The company's mantra is that it is creating a new chocolate culture by inviting people to watch, taste and smell its love story. It specializes in decadent, chocolate-based desserts such as fondue, crepes, milkshakes, waffles, and hot chocolate, many of which it serves in signature utensils. Max Brenner operates as a subsidiary of the Strauss Group, Israel’s second-largest food and beverage company.