Dr. Ting Li is an assistant professor at Rotterdam School of Management (RSM), Erasmus University, Erasmus University. Her research interests include the strategic use of information technology, consumer decision making in online and mobile channel, electronic commerce, social media and user generated content, pricing and revenue management, and business networks. Her work has been published in the Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce and several edited books. She was the runner-up for Prof. Aart Bosman Dissertation Award and Accenture-PIM Marketing Science Dissertation Award. Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO).