For Jack Rickard who edited Boardwatch magazine, see BoardwatchJack Rickard (March 8, 1922 – July 22, 1983), was an illustrator for numerous advertising campaigns, was best known as a key contributor to Mad for more than two decades.After attending the Rochester Institute of Technology on an art scholarship, Rickard did commercial art for Chaite Studios in the 1950s. He contributed to Charlton Comics and worked as an assistant on the Li'l Abner comic strip. Soon after, he became a mainstay in the advertising field, where his work attracted the attention of Mad's editors. He began illustrating for the humor magazine in 1961.