Sut Jhally (born 1955) is a professor of communication at the University of Massachusetts Amherst whose work focuses on cultural studies, advertising, media, and consumption. He is the producer of 40+ documentaries on media literacy topics and the founder and executive director of the Media Education Foundation.The Media Education Foundation (MEF) is a non-profit established in 1992 which "produces and distributes documentary films and other educational resources to inspire critical reflection on the social, political, and cultural impact of American mass media." Their aim is to inspire students to think critically and in new ways about the hyper-mediated world around them.Also the author of 6 books and numerous scholarly and popular articles, Jhally is a public speaker and teacher. He has won the "Distinguished Teacher Award" at the University of Massachusetts, Amherst where the student newspaper has also voted him "Best Professor." He has shown his films and lectured at many colleges and universities nationally and internationally. He was named one of New Woman magazine's "People of the Year" in 1992.Jhally was born in Kenya, and raised in England. After completing his undergraduate work at the University of York in England, he moved to Canada after accepting a scholarship to the University of Victoria. He continued his studies at Simon Fraser University, where he received his PhD