Babak "Bob" Rafei (Persian: بابک رافعی) is an Iranian video game art director, character animator and concept artist. He is the co-founder and CEO of Big Red Button Entertainment, Inc. A graduate of Parson's School of Design, Rafei was the very first employee of Naughty Dog, joining them in early 1995 to work on Crash Bandicoot. Other notable works include Jak and Daxter, Uncharted: Drake’s Fortune, and Sonic Boom: Rise of Lyric.