Richard "Rick" Reiff is a Pulitzer Prize-winning journalist based in Orange County, California.He is the host and executive producer of the weekly public affairs program “SoCal Insider with Rick Reiff” on PBS SoCal KOCE-TV (Los Angeles/Orange County), the PBS flagship in the Los Angeles media market.He is executive editor of the Orange County Business Journal, a California business weekly. Until February, 2012 he authored its "OC Insider" column for 15 years.Reiff was born May 30, 1952 on Chicago’s North Side to parents of German and Italian ethnicity. He graduated from the city’s Lane Tech High School in 1970. He earned a bachelor’s degree from the Medill School of Journalism at Northwestern University in 1974. He spent a year at the Norwalk (Ohio) Reflector before joining the Akron Beacon Journal in 1975. In 1986 he was lead reporter for the paper’s coverage of the battle between Goodyear Tire and corporate raider James Goldsmith "Jimmy", which received the 1987 Pulitzer Prize for General News Reporting.He joined American City Business Journals later in 1987, where he served as managing editor of Business First in Columbus, Ohio and editor of the Westchester (N.Y.) Business Journal. In 1988 he joined the staff of Forbes magazine. In 1990 he became editor of the Orange County Business Journal and in 2000 was named executive editor.In 2001 Reiff received a Golden Mike Award for Best Original News Commentary from the Radio & TV News Association of Southern California. He launched the weekly talk show, “Inside OC”, on KOCE-TV in 2004. The show received a Golden Mike as Best News Public Affairs Program-Div. B for 2011. In January 2012 “Inside OC” broadened its focus and changed its name to “SoCal Insider.”
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