Daniel Marc Snyder (born November 23, 1964) is an American billionaire as well as the present owner of the Washington Redskins American football team and principal investor in Red Zebra Broadcasting, which will be home to the Redskins Radio ESPN.
They concentrated on wallboard’s in physicians’ offices (where there is a captive audience) and schools. They married the ad together with the distribution of merchandise samples — such as soaps and bundles of medication – to distinguish themselves from their opponents. The firm was named Snyder Communications LP. The company proved to be a great success and Snyder and his sister grew the company organically and through acquisitions and expanded its actions to any or all areas of outsourced advertising, including direct marketing, database marketing, proprietary product sample, sponsored info display in prime locations, call centers, and field sales. They enlarged their geography from schools and physicians’ offices to hospital pregnancy places, private daycare centers, and Fixed Based Operations (FBO), or private aircraft lounges in major airports through the united states. In 1992, the business expanded into telemarketing having a concentration to the yet untapped immigrant marketplace. Snyder Communications sales increased from $2.7 million in 1991 to $4.1 million in 1992 and $9 million in 1993. Proprietary merchandise sample was introduced in 1992 through their network of private daycare centers. His parents sold their stock in the firm for over $60 million. He continued to enlarge the business vigorously by way of a chain of acquisitions, including Arnold Communications in 1997. By 1998, the firm had over 12,000 workers and $1 billion in yearly sales. In April 2000, Snyder Communications was sold to the French promotion and promotion services group Havas in an all-stock transaction valued at in excess of US$2 billion, the biggest trade in the annals of the promotion/marketplace sector. Snyder’s individual share of the net income was estimated to be US $300 million.