Dan Gilbert, understanding the actual possibility was in originating mortgages and not in selling houses, founded Rock Financial in 1985, as well as Ron Berman, Lindsay Gross and his smaller brother, Gary Gilbert. The business grew into among the biggest independent mortgage lenders in the united states as well as in the late 1990s, started its Internet strategy and immediately positioned itself as the quickest growing direct mortgage lender online. In 2000, software maker Intuit Inc. bought Rock Financial. The national web operation was renamed “Quicken Loans” and grew significantly as the top supplier of direct-to-consumer home loans online, offering mortgages in all 50 states. Gilbert stayed in the firm as its CEO. In 2002, he headed a tiny number of private investors and bought Quicken Loans and its associated national title firm, Title Source, Inc., back from Intuit. In 2010, Quicken Loans moved its headquarters and 1,700 of its workers to downtown Detroit. After transferring all 3,600 Michigan-based team members into Detroit’s urban center by the end of 2010, the firm has since created thousands of new jobs and now has about 8,000 team members in downtown Detroit and an added 2,000 around the state.