Prahlād Keshav Atre (Marathi: प्रल्हाद केशव अत्रेAbout this sound pronunciation ) (13 August 1898 – 13 June 1969), popularly known as Āchārya Atre (Marathi: आचार्य अत्रे), was a multi-faceted Indian figure. He was a prominent Marathi writer, a poet, an educationist, a newspaper founder–editor of Maratha (a Marathi language daily whose head office and press was located at Coca-Cola gulley in Worli, Mumbai), a political leader, a movie producer–director–script writer and above all, a noted orator.His Marathi film, Shyamchi Aai (श्यामची आई) won the 1954 National Film Award for Best Feature Film.