Hisao Oguchi is the current President and COO of Sega Corporation as well as the current Director, Vice Chairman, and Chief Creative Officer of Sega Sammy Holdings Inc. Oguchi originally was President and CEO of Sega until the merger with Sammy. As former head of Sega AM3, Oguchi was instrumental in the creation of arcade games including Top Skater, Virtua Tennis, and Crazy Taxi.