Anupam Mittal is the founder and CEO of People Group which owns businesses such as Shaadi.com, the world's most successful matrimonial site, Makaan.com, Mauj Mobile and People Pictures. It is estimated that the shaadi.com matrimonial website has resulted in about 3.2 million marriages around the world. The matrimonial e-business is estimated to be about 1.5 billion Indian rupees. Shaadi.com was launched in 1997.