Jiiva, also written Jeeva, (born Amar on 4 January 1984) is an Indian film actor who predominantly appears in Tamil films. Son of film producer R. B. Choudry, he started his career as a child actor in his father's films in 1996.He performed his first lead role in the 2003 romantic film Aasai Aasaiyai, before rising to fame with his breakthrough performance in Raam (2005), for which he won the Best Actor Award at the Cyprus International Film Festival. Since, he became known for his versatility, essaying distinctly different roles in his subsequent films, such as a stuntman in Dishyum (2006), a slum dweller in E (2006) and a psychopath in Kattradhu Thamizh (2007).
His debut performance as a film hero was his father's 50th production, "Aasai Aasaiyai". His 2nd film Thithikuthe(a Tamil remake of Uday Kiran's Telugu film Manasanta Nuvve" was also from his father's banner.
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His brother Ramesh,debuted in Telugu in his father's banner in "Vidyarthi".
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His brother Ramesh's debut Tamil film "Jithan" is a remake of Hindi film Gayab and was jointly produced by Radaan media works and Super Good Films, his father's banner.
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He was Sarath Kumar's Grandson in "Suryavamsam" which is a mega-hit production of his father's banner, Super Good Films.